As the world’s largest bike manufacturer Giant is renowned for producing quality bikes at affordable prices. The company was founded by King Lui in Taiwan 1972, producing its first bike under the brand name in 1981 and has now expanded to stock 12,000 retail partners worldwide. In 2011 they were the first company to establish a bike brand solely dedicated to women, with their Liv bike range. This shows how serious they are about their values of making cycling an accessible experience for everyone whilst still maintaining their reputation for reasonable Giant bike prices. They also make cycling gear such as clothes, helmets and accessories as well as sponsoring a range of professional teams across the disciplines.